Before you select what you believe is the ideal color off Pantone Colour Books, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally rather than locally. The thing is, different colors have different meanings to several people. If you’re new to the cultural significance of your certain color the product, brand, or identity you’re promoting might end up failing before it comes with a possiblity to pull off! Let’s take a good look in the cultural significance of color by two of today’s emerging economies.
In China, colour red is perhaps the most important. No where is it color more prominent than about the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is additionally the color the Chinese associate with fire, one of several five elements its people believe create precisely what exists naturally.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color the Chinese associate with another of the five elements, our planet, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s unlike Western cultures where color white is used to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of the union of two individuals, the hue red also symbolizes fertility and prosperity. The colour green represents the harvest or possibly a new beginning and, like America, green is symbolic of nature. In India green is likewise the hue employed to honor Islam.
As fashionable as green is, don’t make use of it if you intend on doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But in between East, green may be the shade of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you do your homework!